Merchants
Reducing Youth Access to Alcohol

(These recommendations have been approved and passed by resolution by the Santa Maria City Council)

23. The Policy Panel recommends that the Santa Maria Valley convene regular meetings involving alcoholic beverage retailers, the Department of Alcohol Beverage Control and the local law and fire departments to address issues related to youth access to alcohol, including sales to minors, shoulder tapping, theft, false identification, inspection checks, and alcohol advertising and promotion. Safety issues such as excessive signage, beer mountains, lighting, crowd control and loitering also need to be addressed.

24. The Policy Panel recommends that the Community develop and support an on-going program to involve trained community volunteers in reducing youth access to alcohol.

25. The Policy Panel recommends that local innkeepers implement policies and practices, consistent with the guidelines of the California Hotel and Motel Association, to reduce on-premise consumption of alcohol by minors and the renting of rooms for minors by their parents or other adults.

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